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Tourism experience, country image and post-visit intentions : a study on international tourists in Italy
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: International marketing and the country of origin …, (pp. 65-80). 2012
Persistent link: https://www.econbiz.de/10009787684
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Internationalisation strategies for SMEs for enhancing the typical supply system in the age of globalisation : the Vietri Ceramics network
Marino, Vittoria; Gallucci, Carmen; Mainolfi, Giada - In: International journal of globalisation and small … 2 (2007/08) 2, pp. 122-136
Persistent link: https://www.econbiz.de/10003606178
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Italia.int : competitività, percezione e tutela del made in Italy sui mercati internazionali
De Nisco, Alessandro (ed.); Mainolfi, Giada (ed.) - 2019
Persistent link: https://www.econbiz.de/10012226224
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Digitaly : competitività, innovazione e immagine del made in Italy nell'era digitale
Mainolfi, Giada (ed.) - 2021 - Prima edizione
Persistent link: https://www.econbiz.de/10012507911
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It's all about marketing! : exploring the social perception in the Italian context
Marino, Vittoria; Resciniti, Riccardo; D'Arco, Mario - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10012237288
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Building tourism destination brand from the relational view perspective : the Italian project "South Destination Network"
Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; … - In: Enlightening tourism : ET ; a pathmaking journal 8 (2018) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012118958
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Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D'Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018
Persistent link: https://www.econbiz.de/10013277449