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It's all about marketing! : exploring the social perception in the Italian context

Marino, Vittoria; Resciniti, Riccardo; D'Arco, Mario - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10012237288

Building tourism destination brand from the relational view perspective : the Italian project "South Destination Network"

Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; … - In: Enlightening tourism : ET ; a pathmaking journal 8 (2018) 1, pp. 1-25

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Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape

D'Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018

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Donna, Identità, Lavoro : il movimento femminista di fronte alla complessità sociale

Cammarota, Antonella - 1984

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Managing favorable product-country match in international markets : the case of "made in Gessi"

Matarazzo, Michela; Resciniti, Riccardo - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 422-434

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Cross border acquisitions and R&D activities : a comparative study in the Italian red biotech industry

Matarazzo, Michela; Merola, Biagio; Resciniti, Riccardo - In: Global business & economics review 19 (2017) 5, pp. 570-591

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International growth of Italian acquired mid-sized firms : an analysis of post-acquisition performance

Matarazzo, Michela; Barbaresco, Gabriele; Resciniti, … - In: International journal of globalisation and small … 11 (2020) 2, pp. 200-223

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Mid-sized manufacturing companies : the new driver of Italian competitiveness

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Mid-sized Manufacturing Companies: The New Driver of Italian Competitiveness

Coltorti, Fulvio (ed.); Resciniti, Riccardo (ed.); … - 2013

The structure of Italian industry is characterized by a predominance of small sized companies and the presence of very few large companies. For a long time a conviction was shared among scholars and practitioners that the strength and safety of Italian industry were based on its industrial...

Persistent link: https://www.econbiz.de/10014016800

Tourism experience, country image and post-visit intentions : a study on international tourists in Italy

De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: International marketing and the country of origin …, (pp. 65-80). 2012

Persistent link: https://www.econbiz.de/10009787684