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Entrepreneurial woman and territory: A cross-sectoral analysis

Marino, Vittoria; Montera, Raffaella - In: Local Economy 29 (2014) 8, pp. 826-840

This paper aims to outline the role of territory in international expansion, styles of command and innovative approaches of women business proprietorships operating in various economic sectors. The exploratory investigation uses a three-dimensional ILI...

Persistent link: https://www.econbiz.de/10011139460

Tourism experience, country image and post-visit intentions : a study on international tourists in Italy

De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: International marketing and the country of origin …, (pp. 65-80). 2012

Persistent link: https://www.econbiz.de/10009787684

Internationalisation strategies for SMEs for enhancing the typical supply system in the age of globalisation : the Vietri Ceramics network

Marino, Vittoria; Gallucci, Carmen; Mainolfi, Giada - In: International journal of globalisation and small … 2 (2007/08) 2, pp. 122-136

Persistent link: https://www.econbiz.de/10003606178

It's all about marketing! : exploring the social perception in the Italian context

Marino, Vittoria; Resciniti, Riccardo; D'Arco, Mario - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10012237288

Building tourism destination brand from the relational view perspective : the Italian project "South Destination Network"

Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; … - In: Enlightening tourism : ET ; a pathmaking journal 8 (2018) 1, pp. 1-25

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Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape

D'Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018

Persistent link: https://www.econbiz.de/10013277449