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Assessing the effect of trust on mobile advertising campaigns : the Japanese case

Okazaki, Shintaro - In: Trust and new technologies : marketing and management …, (pp. 146-164). 2008

Persistent link: https://www.econbiz.de/10003770895

Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 715-731

Persistent link: https://www.econbiz.de/10003757428

Online media rivalry : A latent class model for mobile and PC internet users

Okazaki, Shintaro; Romero, Jaime - In: Online Information Review 34 (2010) 1, pp. 98-114

Purpose – This study aims to identify distinct online media user segments on the basis of three media theories, namely media displacement theory, media complementarity theory and media richness theory. Design/methodology/approach – A large‐scale, mobile‐based web survey was conducted in...

Persistent link: https://www.econbiz.de/10014965983

Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers

Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34

Persistent link: https://www.econbiz.de/10003982220

Does gender affect media choice in travel information search? : on the use of mobile Internet

Okazaki, Shintaro; Hirose, Morikazu - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 794-804

Persistent link: https://www.econbiz.de/10003892140

Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan

Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77

Persistent link: https://www.econbiz.de/10003931178

The impact of the lost decade on advertising in Japan : a grounded theory approach

Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232

Persistent link: https://www.econbiz.de/10009154747

Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns

Okazaki, Shintaro; Navarro-Bailón, Maria Ángeles - In: Breaking new ground in theory and practice, (pp. 233-245). 2011

Persistent link: https://www.econbiz.de/10009380725

A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures

Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272

Persistent link: https://www.econbiz.de/10010199591

Unearthing insights into the changing nature of Japanese advertising via the grounded theory approach

Okazaki, Shintaro; Mueller, Barbara - In: Handbook of research on international advertising, (pp. 158-178). 2012

Persistent link: https://www.econbiz.de/10009513926