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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993

Persistent link: https://www.econbiz.de/10000883452

Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion

Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009

Persistent link: https://www.econbiz.de/10003785644

Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements

Pechmann, Cornelia; Wang, Liangyan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-145

Persistent link: https://www.econbiz.de/10003947451

The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents

Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529

Persistent link: https://www.econbiz.de/10011344175

Understanding the past and preparing for tomorrow : children and adolescent consumer behavior insights from research in our field

John, Deborah Roedder; Pechmann, Cornelia; Chaplin, Lan … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 107-118

Persistent link: https://www.econbiz.de/10014633418

Children and adolescent consumer behavior

John, Deborah Roedder (ed.); Pechmann, Cornelia (ed.); … - 2024

Persistent link: https://www.econbiz.de/10014633473

The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents

Pezzuti, Todd; Pirouz, Dante M.; Pechmann, Cornelia - 2019

Research on discrepancies between the actual self and ideal self has examined self-discrepancies in knowledge, skills and stature but age-based self-discrepancies have only recently received attention and so we studied this phenomenon in young adolescents. In three studies we identified a...

Persistent link: https://www.econbiz.de/10014035488

Nature and impact of alcohol messages in a youth-oriented television series

Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111

Persistent link: https://www.econbiz.de/10003892023

When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge

Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; … - In: Journal of public policy & marketing 38 (2019) 3, pp. 316-331

Persistent link: https://www.econbiz.de/10012534246