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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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The influence of religion on Islamic mobile phone banking services adoption
Sun, Susan; Goh, Tiong; Fam, Kim-Shyan; Yang, Xue - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10009539258
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Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?
Wan, Wendy W. N.; Luk, Chung-leung; Fam, Kim-Shyan; Wu, … - In: Psychology & marketing 29 (2012) 5, pp. 365-377
Persistent link: https://www.econbiz.de/10009547316
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Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy; Fam, Kim-Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
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Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132
Persistent link: https://www.econbiz.de/10003860003
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Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 13-39
Persistent link: https://www.econbiz.de/10009676039