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Examining youths' intention to use social media networks for understanding zakat online campaigns that use creative animation

Norbayah Mohd Suki; Mohd Suki, Norazah; Shokri, … - In: Journal of Islamic marketing 14 (2023) 7, pp. 1696-1714

Persistent link: https://www.econbiz.de/10014314950

Impact of Cultural Values on Young Consumers’ Choice of International Tertiary Education

Chung, Kim Choy - 2009

The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice? High school...

Persistent link: https://www.econbiz.de/10013157046

Like it or not : differences in advertising likeability and dislikeability within Asia

Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10009492376

The influence of religion on Islamic mobile phone banking services adoption

Sun, Susan; Goh, Tiong; Fam, Kim-Shyan; Yang, Xue - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 81-98

Persistent link: https://www.econbiz.de/10009539258

Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?

Wan, Wendy W. N.; Luk, Chung-leung; Fam, Kim-Shyan; Wu, … - In: Psychology & marketing 29 (2012) 5, pp. 365-377

Persistent link: https://www.econbiz.de/10009547316

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim-Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10003915439

Chinese "Little Emperor", cultural values and preferred communication sources for university choice

Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10003860003