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Customer e-complaining behaviours using social media
Balaji, M. S.; Jha, Subhash; Stafford, Marla Royne - In: The service industries journal 35 (2015) 11/12, pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
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How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Stafford, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
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Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sarkar Sengupta, Aditi; Stafford, Marla Royne; Fox, Alexa K. - In: Journal of service theory and practice 34 (2024) 4, pp. 493-518
Persistent link: https://www.econbiz.de/10015055427