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Key account management : adding elements of account fit to an integrative theoretical framework
Richards, Keith A.; Jones, Eli - In: The journal of personal selling & sales management : JPSSM 29 (2009) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10003905042
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Developing a strategic framework of key account performance
Jones, Eli; Richards, Keith A.; Halstead, Diane; Fu, … - In: Journal of strategic marketing 17 (2009) 3/4, pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
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Developing a strategic framework of key account performance
Jones, Eli; Richards, Keith A.; Halstead, Diane; Fu, … - In: Strategic sales and strategic marketing, (pp. 33-47). 2011
Persistent link: https://www.econbiz.de/10008798059
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On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.; Zhao, Yanhui; Richards, Keith A.; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 1, pp. 56-77
Persistent link: https://www.econbiz.de/10011936237