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~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
Online-Marketing
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Journal of business research : JBR
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European journal of marketing : EJM
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Marketing theory
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Journal of Islamic marketing : JIMA
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Marketing intelligence & planning
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Journal of marketing
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Journal of strategic marketing
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International journal of islamic marketing and branding
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
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The journal of business & industrial marketing
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International journal of wine business research : IJWBR
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Journal of the Academy of Marketing Science
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Cogent business & management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Business horizons
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AMS review : official publication of the Academy of Marketing Science
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of internet marketing and advertising : IJIMA
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Journal of business ethics : JOBE
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Journal of marketing communications
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Psychology & marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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The marketing review
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Asia Pacific journal of marketing and logistics
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European research studies
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Journal of historical research in marketing
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Journal of marketing education : JME
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Journal of research in marketing and entrepreneurship
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1
Pre-school children and
marketing
communications
Preston, Christopher
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
Saved in:
2
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
3
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
4
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
5
Reflections on jazz training and
marketing
education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
6
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
7
Effect of organizational climate on
marketing
performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
8
Is it possible to improve the relationship between
marketing
and sales?
Kolouchova, Daniela
;
Rožek, Jan
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
Saved in:
9
News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain
- In:
Journal of media business studies
16
(
2019
)
3
,
pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
Saved in:
10
Structure and constituents of digital
marketing
systems
Robul, Yuriy
- In:
Olsztyn economic journal
15
(
2020
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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