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~subject:"Konsumentenverhalten"
~subject:"Media usage"
~subject:"Rundfunkpolitik"
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Konsumentenverhalten
Media usage
Rundfunkpolitik
Fernsehen
1,974
Television
1,258
USA
327
Deutschland
313
Rundfunk
294
television
244
Germany
230
United States
181
Broadcast
180
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159
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138
Broadcasting policy
126
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83
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80
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76
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Wilbur, Kenneth C.
5
Kind, Hans Jarle
4
Moshary, Sarah
4
Nilssen, Tore
4
Song, Jihong
4
Beal, Virginia
3
Etayo, Cristina
3
Ferguson, Douglas A.
3
Frey, Bruno S.
3
Humphreys, Brad R.
3
Kempe, David
3
Pérez, Levi
3
Sørgard, Lars
3
Taneja, Harsh
3
Xu, Linli
3
Zentner, Alejandro
3
Bakshi, Madhupa
2
Bellman, Steven
2
Benesch, Christine
2
Brown, Allan
2
Buraimo, Babatunde
2
Bursztyn, Leonardo
2
Büllingen, Franz
2
Cantoni, Davide
2
Chadi, Adrian
2
Forrest, David
2
Fossen, Beth L.
2
Gambaro, Marco
2
Gellner, Winand
2
Gentzkow, Matthew Aaron
2
Heinrich, Jürgen
2
Hoffmann, Manuel
2
Kim, Daejoong
2
Klingler, Walter
2
Kruse, Jörn
2
Lee, Hyunjoo
2
Liebowitz, Stanley Jason
2
Markou, E.
2
Mishra, Prashant
2
Müller, Monica
2
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Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
6
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3
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2
Kanada / Canadian Radio-Television and Telecommunications Commission
2
Kanada / Department of Supply and Services
2
Bayerische Landeszentrale für Neue Medien
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Carnegie Commission on Educational Television
1
Central Treaty Organization
1
Centre National d'Etudes des Télécommunications <Paris>
1
Deutsches Institut für Wirtschaftsforschung
1
Economic Council of Canada
1
Europäische Kommission / Generaldirektion Information, Kommunikation, Kultur, Audiovisuelle Medien
1
Europäische Kommission / Hochrangige Gruppe für Audiovisuelle Politik
1
Europäische Union / Rat
1
Europäischer Wirtschafts- und Sozialausschuss
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Frankreich / Ministère de la Communication
1
Fribourger Arbeitskreis für die Ökonomie des Rundfunks
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Indian Council for Research on International Economic Relations
1
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1
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1
John and Mary R. Markle Foundation
1
London School of Economics and Political Science
1
Medien-Rechtliches Kolloquium <1984, Hamburg>
1
National Bureau of Economic Research
1
National Radio Exhibition
1
Robert Schuman Centre for Advanced Studies
1
SRG SSR Idée Suisse / Forschungsdienst
1
Schweden / Rådet för Mångfald inom Massmedierna
1
Television Baltica <2, 1995, Kiel>
1
Télévisions de France et d'Argentine, enjeux, défis et perspectives <Veranstaltung> <2013, Rodez>
1
Unabhängige Landesanstalt für das Rundfunkwesen
1
United Nations Educational, Scientific and Cultural Organization
1
Universität Duisburg <1980-2002>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
7
The journal of media economics
6
Journal of sports economics
5
Kom / Kommission der Europäischen Gemeinschaften
4
Media-Perspektiven
4
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
4
Journal of advertising research
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Studien zur Ordnungspolitik im Fernsehwesen
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Discussion papers in economics and management / A / University of Reading, Department of Economics
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 40
2
Europäische Hochschulschriften / 5
2
International and comparative broadcasting
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of East European management studies : JEEMS
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of cultural economics
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kyklos : international review for social sciences
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
R / Rand Corporation
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Service business
2
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
2
The review of economics and statistics
2
Working paper / National Bureau of Economic Research, Inc.
2
A BFI book
1
A Bantam book
1
American sociological review : ASR ; official journal of the American Sociological Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
1
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ECONIS (ZBW)
306
EconStor
3
USB Cologne (EcoSocSci)
2
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311
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
6
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
7
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
8
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
9
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
10
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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