Narrow search
Showing 1 - 10 of 25
Cover Image
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd; Zarantonello, Lia - 2013
Persistent link: https://www.econbiz.de/10009781365
Cover Image
Financial valuation of luxury brands
García, María Ruiz - In: New luxury management : creating and managing …, (pp. 85-102). 2017
Persistent link: https://www.econbiz.de/10011609197
Cover Image
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Cover Image
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao; Zhao, Xiaoyu; Lee, Changhan - In: Brand management in emerging markets : theories and practice, (pp. 191-199). 2014
Persistent link: https://www.econbiz.de/10010417721
Cover Image
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Cover Image
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten - In: Handbook of research on integrating social media into …, (pp. 73-87). 2015
Persistent link: https://www.econbiz.de/10011294616
Cover Image
Consumer based brand equity
Baalbaki, Sally; Guzman, Francisco - In: The Routledge companion to contemporary brand management, (pp. 32-47). 2016
Persistent link: https://www.econbiz.de/10011515341
Cover Image
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Cover Image
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Cover Image
A cross-product category CBBE study : item response theory perspective
Wang, Luming; Finn, Adam - In: The journal of product & brand management 23 (2014) 3, pp. 200-206
Persistent link: https://www.econbiz.de/10010393864