-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives … significant results on the development of marketing programs comprised within them. Similarly to the management by objectives, the …

Business strategies in general and marketing strategies in particular are a factor of significant importance when it …’s in the Republic of Macedonia do not have and implement well defined marketing strategies. As will be noticed, based on … the importance of marketing and marketing strategies, but still fail when it comes to their creation and implementation …

economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would … theories are analyzed in a table and show marketing strategies of "born globals" companies across continents, different fields … published as "born globals marketing strategy". The questionnaire survey, was used for primary data collection in this article …