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~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Reprint"
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Konsumentenverhalten
Werbung
Brand management
104
Markenführung
104
Consumer behaviour
53
Brand
35
Markenartikel
35
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
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10
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Supplier relationship management
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Article
52
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2
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Reprint
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6,147
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6,147
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426
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178
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134
Graue Literatur
129
Non-commercial literature
129
Arbeitspapier
86
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86
Conference paper
72
Konferenzbeitrag
72
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66
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66
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55
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31
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31
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27
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16
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13
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12
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11
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9
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9
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8
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5
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4
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4
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3
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3
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3
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3
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English
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Keller, Kevin Lane
6
Ehrenberg, Andrew S. C.
3
Schmitt, Bernd
3
Farr, Andy
2
Fournier, Susan
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Park, C. Whan
2
Aaker, David A.
1
Aaker, Jennifer
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Barnard, Neil
1
Batra, Rajeev
1
Bhat, Sobodh
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brown, Tom
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Cotte, June
1
Czellar, Sandor
1
Dall'Olmo Riley, Francesca
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Measuring and managing brands
7
The evolution of brands : from signals of quality to storehouses of trust
7
Brand management ; Vol. 4
6
Brand management ; Vol. 1
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
2
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Routledge library editions / Advertising
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ECONIS (ZBW)
54
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The business of advertising
Moran, Clarence
-
2013
-
[Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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2
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
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3
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
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4
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
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5
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
6
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
7
Building brand community
McAlexander, James H.
;
Schouten, John W.
;
Koenig, Harold F.
-
2009
Persistent link: https://www.econbiz.de/10003784670
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8
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
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9
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
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10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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