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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Konsumentenverhalten
Relationship marketing
14,988
Beziehungsmarketing
14,972
Consumer behaviour
6,928
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4,232
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4,231
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3,132
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3,132
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2,138
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2,012
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Han, Heesup
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22
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19
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19
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18
Verhoef, Peter C.
18
Kumar, V.
17
Rather, Raouf Ahmad
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Ahn, Jiseon
16
Gil Saura, Irene
15
Khan, Imran
15
Wong, IpKin Anthony
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Balaji, M. S.
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
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Quach, Sara
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So, Kevin Kam Fung
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13
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13
Lemon, Katherine N.
13
McDonald, Heath
13
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Casidy, Riza
11
Fernandes, Teresa
11
Gustafsson, Anders
11
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11
Khare, Arpita
11
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Journal of retailing and consumer services
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349
International journal of hospitality management
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Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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The journal of brand management : an international journal
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Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
67
Journal of travel and tourism marketing
66
The service industries journal
64
Journal of strategic marketing
61
Journal of service management
57
European journal of marketing : EJM
52
Journal of marketing
51
Marketing intelligence & planning
51
Journal of service research : JSR
50
International journal of retail & distribution management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
The international journal of bank marketing : IJBM
41
Service business
40
International journal of retail and distribution management
39
Journal of marketing management : MM
39
International journal of electronic marketing and retailing : IJEMR
38
The journal of business & industrial marketing
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
6,928
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1
New insights into emotion valence and loyalty intentions in relational exchanges
McKechnie, Sally
;
Nath, Prithwiraj
;
Xun, Jiyao
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 160-169
Persistent link: https://www.econbiz.de/10011970163
Saved in:
2
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
5
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
6
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
7
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
8
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
9
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
10
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
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