//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reference book"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beispielhafte Verkaufsförderun...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Sales promotion
1,258
Verkaufsförderung
1,258
Consumer behaviour
651
Preismanagement
247
Pricing strategy
247
Einzelhandel
206
Retail trade
206
Advertising effects
130
Werbewirkung
130
Theorie
129
Theory
129
USA
118
United States
118
Marketing management
117
Marketingmanagement
117
Online retailing
102
Online-Handel
102
Advertising
98
Werbung
98
Beziehungsmarketing
93
Relationship marketing
93
Brand management
90
Markenführung
90
Internet marketing
88
Online-Marketing
88
Rabatt
87
Rebate
87
Ladengestaltung
64
Store design
64
Low-cost strategy
62
Niedrigpreisstrategie
62
Selling
60
Verkauf
60
Kundenbindungsprogramm
59
Loyalty program
59
Salespeople
58
Verkaufspersonal
58
Einzelhandelspreis
55
Retail price
55
more ...
less ...
Online availability
All
Undetermined
315
Free
53
Type of publication
All
Article
618
Book / Working Paper
33
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reference book
Working Paper
Article in journal
624
Graue Literatur
38
Non-commercial literature
38
Hochschulschrift
28
Arbeitspapier
27
Aufsatz im Buch
27
Book section
27
Thesis
23
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
4
Konferenzbeitrag
4
Amtsdruckschrift
3
Government document
3
Aufsatzsammlung
2
Guidebook
2
Lehrbuch
2
Ratgeber
2
Reprint
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Statistik
1
more ...
less ...
Language
All
English
644
German
7
Author
All
Kukar-Kinney, Monika
6
Rajagopal
6
Fam, Kim Shyan
5
Gázquez-Abad, Juan Carlos
5
Monroe, Kent B.
5
Xia, Lan
5
Bertini, Marco
4
Dewani, Prem Prakash
4
Gedenk, Karen
4
Kaiser, Harry M.
4
Natter, Martin
4
Neslin, Scott A.
4
Pandey, Neeraj
4
Aspara, Jaakko
3
Aydinli, Aylin
3
Bagchi, Rajesh
3
Barone, Michael J.
3
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Bogomolova, Svetlana
3
Breugelmans, Els
3
González-Benito, Óscar
3
Herrmann, Andreas
3
Ieva, Marco
3
Loginova, Oksana
3
Martínez-López, Francisco J.
3
Nordfält, Jens
3
Prendergast, Gerard P.
3
Santini, Fernando de Oliveira
3
Sinitsyn, Maxim
3
Villas-Boas, Sofia
3
Wali, O. P.
3
Wang, X. Henry
3
Wiebach, Nicole
3
Zeng, Chenhang
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Agrawal, Anil Kumar
2
Ailawadi, Kusum L.
2
Babutsidze, Zakaria
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
51
Journal of business research : JBR
25
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Journal of marketing research : JMR
13
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
Quantitative marketing and economics : QME
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
American journal of agricultural economics
3
Australasian marketing journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
651
Showing
1
-
10
of
651
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
2
Product information and consumer choice confidence in multi-item sales promotions
Andrews, Demetra
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 45-53
Persistent link: https://www.econbiz.de/10011433757
Saved in:
3
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
4
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
5
Managing long queues for holiday sales shopping
Qiu, Chun
;
Zhang, Wenqing
- In:
Journal of revenue and pricing management
15
(
2016
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10011441303
Saved in:
6
Online airline ticket purchasing : influence of online sales promotion type and Internet experience
Crespo-Almendros, E.
;
Barrio-García, S. Del
- In:
Journal of air transport management
53
(
2016
),
pp. 23-34
Persistent link: https://www.econbiz.de/10011546089
Saved in:
7
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
8
Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.
;
Barnhardt, Sharon
;
Duflo, Esther
-
2015
Persistent link: https://www.econbiz.de/10011415089
Saved in:
9
Assessing the impact of price promotions on consumer response to online stockouts
Peinkofer, Simone T.
;
Esper, Terry L.
;
Smith, Ronn J.
; …
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011482430
Saved in:
10
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->