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Konsumentenverhalten
Consumer behaviour
17
Advertising
11
Werbung
11
Advertising effects
9
Children
9
Kinder
9
Werbewirkung
9
USA
6
United States
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Fernsehwerbung
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Jugendliche
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Television advertising
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Youth
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Eltern
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Parents
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Target group
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Theorie
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Theory
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Zielgruppe
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Brand image
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Customer service
2
Einzelhandel
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Experiment
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France
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Frankreich
2
Gender
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Geschlecht
2
Gewalt
2
Girls
2
Kundenservice
2
Markenimage
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Mädchen
2
Perception
2
Retail trade
2
Salespeople
2
Verkaufspersonal
2
Violence
2
Viral marketing
2
Virales Marketing
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Article
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English
16
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Laczniak, Russell N.
10
Palan, Kay M.
4
Mallalieu, Lynnea
3
Muehling, Darrel D.
3
Vijayalakshmi, Akshaya
3
DeCarlo, Thomas E.
2
Gentina, Elodie
2
Blackburn, Virginia Lee
1
Cantor, David E.
1
Carlson, Les
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Ehrich, Kristine R.
1
Fosse-Gomez, Marie-Hélène
1
Kordrostami, Melika
1
Leigh, Thomas W.
1
Lin, Meng-Hsien
1
Morrow, Paula C.
1
Motley, Carol M.
1
Mukandwal, Prabhjot S.
1
Muratore, Isabelle
1
Nakamoto, Kent
1
Raju, Sekar
1
Ramaswami, Sridhar
1
Su, Lishan
1
Trapp, Allan
1
Walker, Doug
1
Wertley, Chad
1
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Journal of marketing theory and practice
3
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
The journal of supply chain management
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
16
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1
A troubled relationship : an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other
Palan, Kay M.
;
Mallalieu, Lynnea
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10009657995
Saved in:
2
Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Mallalieu, Lynnea
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10003543495
Saved in:
3
Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a sales encounter
Mallalieu, Lynnea
;
Nakamoto, Kent
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10003735487
Saved in:
4
Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.
;
Gentina, Elodie
;
Muratore, Isabelle
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473
Saved in:
5
Compulsive buying behavior in college students : the mediating role of credit card misuse
Palan, Kay M.
;
Morrow, Paula C.
;
Trapp, Allan
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008900887
Saved in:
6
The practice of using makeup : a consumption ritual of adelescent girls
Gentina, Elodie
;
Palan, Kay M.
;
Fosse-Gomez, Marie-Hélène
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10009548828
Saved in:
7
Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions
Su, Lishan
;
Laczniak, Russell N.
;
Walker, Doug
;
Raju, Sekar
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434841
Saved in:
8
Parental style : the implications of what we know (and think we know)
Carlson, Les
;
Laczniak, Russell N.
;
Wertley, Chad
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009269503
Saved in:
9
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
10
Selling financial services : the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Leigh, Thomas W.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 418-435
Persistent link: https://www.econbiz.de/10009776513
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