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Offering branded remanufactured/recycled products: at what price?

Hamzaoui-Essoussi, Leila; Linton, Jonathan D. - In: Journal of remanufacturing 4 (2014) 9, pp. 1-15

This paper investigates the impact of product category, perceived risk, and brand name on consumers' willingness to pay (WTP) for greener (recycled/remanufactured) products. Results provide an understanding on how consumers differentiate between types of products when stating their WTP. The...

Persistent link: https://www.econbiz.de/10011568673

Canadian organic food consumers' profile and their willingness to pay premium prices

Hamzaoui-Essoussi, Leila; Zahaf, Mehdi - In: Journal of international food & agribusiness marketing … 24 (2012) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10009522295

Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone

Bartikowski, Boris - 2002

Persistent link: https://www.econbiz.de/10001656652

Attribute framing in CSR communication : doing good and spreading the word - but how?

Bartikowski, Boris; Berens, Guido A. J. M. - In: Journal of business research : JBR 131 (2021), pp. 700-708

Persistent link: https://www.econbiz.de/10012545109

How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects

Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business ethics : JBE 169 (2021) 2, pp. 261-277

Persistent link: https://www.econbiz.de/10012436734

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013492752

Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands

Gierl, Heribert; Bartikowski, Boris; Fastoso, Fernando - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 60-76

Persistent link: https://www.econbiz.de/10013392050

A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers

Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10003824272

A verbal rating scale to measure Japanese consumers' perceptions of product quality

Bartikowski, Boris; Kamei, Katsuyuki; Chandon, Jean-Luis - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 179-195

Persistent link: https://www.econbiz.de/10003977190

Masstige marketing : a scale development and validity study

Ishaq, Muhammad Ishtiaq; Raza, Ali; Bartikowski, Boris; … - In: Journal of business research : JBR 166 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014368192