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Konsumentenverhalten
Consumer behaviour
14
Internet marketing
6
Online-Marketing
6
Relationship marketing
6
Social Web
6
Social web
6
Beziehungsmarketing
5
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3
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Varshney, Sanjeev
11
Annamalai, Balamurugan
4
Shabbirhusain RV
3
Dorai, Sriram
2
Jhawar, Anand
2
Kumar, Prashant
2
Venugopal, Pingali
2
Anbumathi,, Rajendiran
1
Balasubramanian, Nataraj
1
Chandrasekaran, Shabana
1
Ghosh, Angshuman
1
Halder, Deepa
1
Indibara, Indirah
1
Palaniappan, Umayal
1
Pathak, Atul Arun
1
ShabbirHusain, R. V.
1
Sivakumaran, Bharadhwaj
1
Thakur, Munish
1
Yoshida, Masayuki
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Journal of retailing and consumer services
3
Journal of consumer marketing
2
Journal of nonprofit & public sector marketing
2
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
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South Asian journal of management : SAJM
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The marketing review
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
13
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1
Enhancing relationships in e-tail : role of relationship quality and duration
Dorai, Sriram
;
Balasubramanian, Nataraj
;
Sivakumaran, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430723
Saved in:
2
Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services
Anbumathi,, Rajendiran
;
Dorai, Sriram
;
Palaniappan, Umayal
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014259296
Saved in:
3
Understanding consumer preference between bundled and unbundled green offering
Shabbirhusain RV
;
Varshney, Sanjeev
;
Venugopal, Pingali
; …
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 527-552
Persistent link: https://www.econbiz.de/10013465719
Saved in:
4
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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5
Consumer cynicism : interdisciplinary hybrid review and research agenda
Indibara, Indirah
;
Halder, Deepa
;
Varshney, Sanjeev
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2724-2746
Persistent link: https://www.econbiz.de/10014427358
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6
Effects of sponsorship disclosures on social media influencer-user psychological contract violation : moderated mediation effects through the expectancy violations lens
Jhawar, Anand
;
Varshney, Sanjeev
;
Kumar, Prashant
- In:
Journal of consumer marketing
42
(
2025
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10015205247
Saved in:
7
Luxury goods consumption : a conceptual framework based on literature review
Ghosh, Angshuman
;
Varshney, Sanjeev
- In:
South Asian journal of management : SAJM
20
(
2013
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10009788182
Saved in:
8
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
9
Is current way of promoting sustainability, sustainable?
ShabbirHusain, R. V.
;
Varshney, Sanjeev
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
1
,
pp. 84-113
Persistent link: https://www.econbiz.de/10012200000
Saved in:
10
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
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