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Konsumentenverhalten
Consumer behaviour
23
Sponsorship
11
Sponsoring
9
Canada
7
Country of origin
7
Designation of origin
7
Herkunftsbezeichnung
7
Advertising effects
6
Werbewirkung
6
Arts
4
Kanada
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Sports marketing
4
Athletes
3
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
China
3
Cognition
3
Kognition
3
Markenimage
3
Sportler
3
Taiwan
3
Advertising
2
Clothing
2
Cross-national differences
2
Denmark
2
Emotion
2
Event sponsorship
2
Experiment
2
Geschenk
2
Gifts
2
Identification
2
Individual perception
2
International marketing
2
Kunst
2
Market research
2
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Undetermined
3
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Article
16
Book / Working Paper
3
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Article in journal
15
Aufsatz in Zeitschrift
15
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
19
Author
All
Astous, Alain d'
19
Ahmed, Sadrudin A.
3
Carrillat, François A.
3
Colbert, François
3
Mouakhar-Klouz, Dania
2
Bellavance, François
1
Carrilat, François A.
1
Christianis, Haralambos
1
Courchesne, André
1
Darpy, Denis
1
Darveau, Jessica
1
Davoine, Victor
1
Eid, François
1
Fortier, Louis
1
Guèvremont, Amélie
1
Kamau, Estelle
1
Legendre, Amélie
1
Petersen, Halima Benmiloud
1
Rouziès, Dominique
1
Sotiropoulos, Veneta
1
Valence, Gilles
1
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Discovering the creative industries
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Psychology & marketing
2
The journal of consumer marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of arts management
1
International journal of commerce and management
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of retailing and consumer services
1
Making a difference through marketing : a quest for diverse perspectives
1
Working paper / Faculty of Administration, University of Ottawa
1
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ECONIS (ZBW)
19
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1
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19
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1
Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d'
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001041165
Saved in:
2
Compulsive buying : concept and measurement
Valence, Gilles
- In:
Journal of consumer policy : consumer issues in law, …
11
(
1988
)
4
,
pp. 419-433
Persistent link: https://www.econbiz.de/10001062708
Saved in:
3
Country-of-origin effects in the context of NAFTA : the case of Chile
Ahmed, Sadrudin A.
;
Astous, Alain d'
-
1995
Persistent link: https://www.econbiz.de/10000958313
Saved in:
4
Consumer product evaluation based on tactile sensory information
Astous, Alain d'
;
Kamau, Estelle
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
3
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003991779
Saved in:
5
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
Saved in:
6
Attitudinal, self-efficacy, and social norms determinants of young consumers' propensity to overspend on credit cards
Sotiropoulos, Veneta
;
Astous, Alain d'
- In:
Journal of consumer policy : consumer issues in law, …
36
(
2013
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10009740412
Saved in:
7
Bundle building in the arts : an experimental investigation
Darveau, Jessica
;
Astous, Alain d'
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 591-603
Persistent link: https://www.econbiz.de/10010399725
Saved in:
8
Product-country fit in the Canadian context
Ahmed, Sadrudin A.
;
Astous, Alain d'
;
Petersen, Halima …
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 300-309
Persistent link: https://www.econbiz.de/10009272102
Saved in:
9
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
10
Understanding consumers' ethical justifications: a scale for appraising consumers' reasons for not behaving ethically
Astous, Alain d'
;
Legendre, Amélie
- In:
Journal of business ethics : JOBE
87
(
2009
)
2
,
pp. 255-268
Persistent link: https://www.econbiz.de/10003864394
Saved in:
1
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