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The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40
Persistent link: https://www.econbiz.de/10014368371
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina; Wilken, Robert; Diamantopoulos, … - In: British journal of management : BJM 22 (2011) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
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Corporate Social Responsibility und die Zahlungsbereitschaft von Konsumenten
Sichtmann, Christina - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 87-97
Persistent link: https://www.econbiz.de/10009161455
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; … - In: Industrial marketing management : the international … 72 (2018), pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine; Bilstein, Nicola; Hogreve, Jens; … - In: Journal of service management 27 (2016) 4, pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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The influence of employee accent on customer participation in services
Bourdin, David; Sichtmann, Christina; Davvetas, Vasileios - In: Journal of service research 27 (2024) 2, pp. 194-212
Persistent link: https://www.econbiz.de/10014580418
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225