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Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage

Hahm, Jeongbeom; Choi, Heedong; Matsuoka, Hirotaka; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 333-358

Persistent link: https://www.econbiz.de/10014331416

Consumers' Dynamic Switching Decisions in the Cellular Service Industry

Kim, Jiyoung - 2014

This paper develops an empirical framework to analyze consumer's dynamic switching decision in the cellular service industry. It first incorporates the sequential problem of quantity, plan and firm subscription choice in the presence of switching costs into a dynamic structural model, which...

Persistent link: https://www.econbiz.de/10014026647

The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences

Kim, Jiyoung; Leung, Xi Yu; McKneely, Brittany - In: Journal of fashion marketing and management 27 (2023) 6, pp. 988-1008

Persistent link: https://www.econbiz.de/10014430534

Hope, fear, and consumer behavioral change amid COVID-19 : application of protection motivation theory

Kim, Jiyoung; Yang, Kiseol; Min, Jihye; White, Brechey - In: International journal of consumer studies 46 (2022) 2, pp. 558-574

Persistent link: https://www.econbiz.de/10013162314

Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs

Kim, Jiyoung; Min, Jihye Ellie; Le, Linh Ha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 328-343

Persistent link: https://www.econbiz.de/10013162358

Online retailer reputation and consumer response : examining cross cultural differences

Kim, Jiyoung; Yang, Kiseol; Kim, Bu Yong - In: International journal of retail & distribution management 41 (2013) 9, pp. 688-705

Persistent link: https://www.econbiz.de/10009788895

Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model

Kim, Jiyoung; Lennon, Sharron J. - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 33-56

Persistent link: https://www.econbiz.de/10009730799

Factors contributing to rural consumers' inshopping behavior : effects of institutional environment and social capital

Kim, Jiyoung; Stoel, Leslie - In: Marketing intelligence & planning 28 (2010) 1, pp. 70-87

Persistent link: https://www.econbiz.de/10003940483

Integrating customers' disparate technology readiness into technological requirement analysis : an extended Kano approach

Kim, Jiyoung; Geum, Youngjung; Park, Yongtae - In: Total quality management & business excellence : an … 28 (2017) 5/6, pp. 678-694

Persistent link: https://www.econbiz.de/10011723753

Social capital in the Chinese virtual community : impacts on the social shopping model for social media

Kim, HaeJung; Kim, Jiyoung; Huang, Ran - In: Global economic review 43 (2014) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10010339724