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Arousal and merriment as decision drivers among young consumers
Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
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Bridging sales and service quality functions in retailing high-technology consumer products
Rajagopal - In: International journal of services and operations management 7 (2010) 2, pp. 177-199
Persistent link: https://www.econbiz.de/10008662894
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Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal - In: International journal of economics and business research 1 (2009) 4, pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal - In: International journal of retail & distribution management 39 (2011) 7, pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
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Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal - In: International journal of business innovation and research 5 (2011) 6, pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
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Editorial: Empowering consumers in strategic marketing decisions
Rajagopal - In: International journal of business competition and … 3 (2013) 2, pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
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Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal - In: Dexterity in global business : a cross-dimensional analysis, (pp. 81-115). 2014
Persistent link: https://www.econbiz.de/10010359876