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An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui - In: Information & management : the internat. journal of … 56 (2019) 3, pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
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Exploring task-service fit and usefulness on branded applications continuance
Fang, Yu-Hui - In: The journal of services marketing 31 (2017) 6, pp. 574-588
Persistent link: https://www.econbiz.de/10011801597
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On online repurchase intentions : antecedents and the moderating role of switching cost
Chiu, Chao-min; Fang, Yu-hui; Cheng, Hsiang-lan; Yen, … - In: Human systems management : HSM 32 (2013) 4, pp. 283-296
Persistent link: https://www.econbiz.de/10010231557
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Perceived deception in online auctions : antecedents and consequences
Fang, Yu-Hui; Li, Chia-Ying - In: Human systems management : HSM 33 (2014) 4, pp. 181-197
Persistent link: https://www.econbiz.de/10010472700
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Electronic word-of-mouth on social networking sites : cue validity and cue utilization perspectives
Fang, Yu-Hui; Li, Chia-Ying - In: Human systems management : HSM 35 (2016) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10011482101
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On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui; Tang, Kwei; Li, Chia-Ying; Wu, Chia-Chi - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 360-384
Persistent link: https://www.econbiz.de/10011881842