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1
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
2
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
3
Estimation of Willingness-to-Pay :
Theory
,
Measurement
, Application
Breidert, Christoph
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520797
Saved in:
4
Brand equity
measurement
with GfK price challenger
Höfer, Björn
;
Bosch, Volker
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 21-39
Persistent link: https://www.econbiz.de/10003747237
Saved in:
5
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas
;
Bijmolt, Tammo H. A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
Saved in:
6
Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
7
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
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8
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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9
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
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10
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
-
2017
). With this five-in-one approach, we test the relative strengths of the four
measurement
methods, using REAL as the benchmark …
Persistent link: https://www.econbiz.de/10014200038
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