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Konsumentenverhalten
Consumer behaviour
105,931
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25,452
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18,821
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15,007
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12,479
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10,984
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9,609
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Han, Heesup
152
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131
Mattila, Anna S.
128
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108
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100
Septianto, Felix
95
Loureiro, Sandra Maria Correia
92
Lusk, Jayson L.
92
Wansink, Brian
90
Dwivedi, Yogesh K.
89
Agarwal, Sumit
86
Grewal, Dhruv
83
Gierl, Heribert
81
Huber, Frank
81
Law, Rob
80
Nayga, Rodolfo M. <Jr.>
79
Bauer, Hans H.
78
Herrmann, Andreas
78
Sheth, Jagdish N.
78
Usman, Osly
78
Wiedmann, Klaus-Peter
76
Bagozzi, Richard P.
75
Chintagunta, Pradeep K.
73
Paul, Justin
73
Cherchye, Laurens
72
Khare, Arpita
71
Kim, Jungkeun
70
Verhoef, Peter C.
70
Foxall, Gordon R.
69
Rock, Bram de
69
Stavins, Joanna
69
Krishna, Aradhna
68
Sutter, Matthias
68
Janssen, Maarten C. W.
66
Ko, Eunju
66
Woodside, Arch G.
64
Hollebeek, Linda D.
62
Kim, Seongseop
62
Laroche, Michel
62
Jang, Soocheong (Shawn)
61
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Edward Elgar Publishing
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Center Data
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European Central Bank
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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World Bank
9
Axel-Springer-Verlag
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Journal of business research : JBR
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Journal of retailing and consumer services
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International journal of hospitality management
930
International journal of consumer studies
921
Psychology & marketing
819
NBER working paper series
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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NBER Working Paper
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Tourism management : research, policies, practice
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Working paper / National Bureau of Economic Research, Inc.
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Management science : journal of the Institute for Operations Research and the Management Sciences
420
Marketing science
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Journal of travel and tourism marketing
412
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
401
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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European journal of marketing : EJM
389
Journal of marketing research : JMR
388
Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Journal of international consumer marketing
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Journal of marketing management : MM
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Journal of marketing
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Technological forecasting & social change : an international journal
355
The journal of services marketing
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Journal of marketing communications
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Cogent business & management
331
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
International journal of retail & distribution management
311
Food policy : economics planning and politics of food and agriculture
306
Journal of Islamic marketing
306
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
306
Journal of hospitality marketing & management
303
The journal of consumer marketing
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ECONIS (ZBW)
102,826
EconStor
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
19
BASE
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ArchiDok
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1
How price sensitive is letter
advertising
mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
2
TV
advertising
spillovers and
demand
for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
3
The effect of
advertising
and in-store promotions on the
demand
for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Saved in:
4
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
5
The effects of banning
advertising
in junk food markets
Dubois, Pierre
;
Griffith, Rachel
;
O'Connell, Martin
-
2016
Persistent link: https://www.econbiz.de/10012216650
Saved in:
6
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
7
9-ending
prices
in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
8
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
9
The impact of
advertising
on consumer price sensitivity in experience goods markets
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Quantitative marketing and economics : QME
6
(
2008
)
2
,
pp. 139-176
Persistent link: https://www.econbiz.de/10003707869
Saved in:
10
Measuring the impact of branded alcohol
advertising
and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
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