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Autonomy or security? : core value trade-offs and spillovers in servicescapes for vulnerable customers
Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M.; … - In: Journal of service research 25 (2022) 1, pp. 9-28
Persistent link: https://www.econbiz.de/10012887031
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The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
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Consumer learning roadmap : new buzzword or necessary tool?
Hänninen, Seppo; Sandberg, Birgitta - In: Knowledge matters : technology, innovation and …, (pp. 220-231). 2008
Persistent link: https://www.econbiz.de/10003734188
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From filthy to healthy and beyond : finding the boundaries of taboo destruction in sex toy buying
Piha, Samuel; Hurmerinta, Leila; Sandberg, Birgitta; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1078-1104
Persistent link: https://www.econbiz.de/10011981528
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Positive and negative emotional spirals in e-WOM of new recreational sports : a case study on Nordic walking
Zurawik, Marta; Hakala, Ulla; Sandberg, Birgitta - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 254-278
Persistent link: https://www.econbiz.de/10012160481
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"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia; Sandberg, Birgitta - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
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Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena; Makkonen, Hannu Sakari - In: The journal of business & industrial marketing 29 (2014) 4, pp. 344-352
Persistent link: https://www.econbiz.de/10010382775