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Konsumentenverhalten
Relationship marketing
26
Beziehungsmarketing
25
Consumer behaviour
17
Customer value
12
Kundenwert
10
Customer-dominant logic
7
Value creation
7
Betriebliche Wertschöpfung
5
Social Web
5
Social web
5
Customer ecosystem
4
Customer integration
4
Dienstleistungsmanagement
4
Kundenintegration
4
Service management
4
Services
4
Value analysis
4
Wertanalyse
4
Africa
3
Big data
3
Customer satisfaction
3
Dienstleistung
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
E-commerce
3
Electronic Commerce
3
Service industry
3
Service quality
3
Services marketing
3
Value formation
3
Big Data
2
Brand relationship
2
Brand strength
2
Connected services
2
Customer context
2
Customer dominant logic
2
Customer engagement
2
Customer experience
2
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2
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Arbeitspapier
1
Collection of articles of several authors
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Graue Literatur
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Non-commercial literature
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English
16
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Heinonen, Kristina
16
Lipkin, Michaela
2
Strandvik, Tore
2
Aksoy, Lerzan
1
Andreassen, Tor W.
1
Bart, Yakov
1
Campbell, Colin L.
1
Díaz, David
1
Ferguson, Sarah Lord
1
Holmlund, Maria
1
Kabadayi, Sertan
1
Klaus, Philipp
1
Kunz, Werner
1
Kuppelwieser, Volker
1
Lervik-Olsen, Line
1
Medberg, Gustav
1
Mickelsson, Jakob
1
Mithas, Sunil
1
Ordenes, Francisco Villarroel
1
Riel, Allard C. R. van
1
Schauman, Sebastian
1
Sigala, Marianna
1
Strandvik, Tore Martin
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Theodoulidis, Babis
1
Zhang, Lu
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The journal of services marketing
3
Business horizons
2
The international journal of bank marketing : IJBM
2
E-commerce trends for organizational advancement : new applications and methods
1
International journal of electronic business
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Journal of service management
1
Meddelanden från Svenska Handelshögskolan
1
Organizations and social networking : utilizing social media to engage consumers
1
Psychology & marketing
1
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ECONIS (ZBW)
16
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1
The role of digital service encounters on customers' perceptions of companies
Heinonen, Kristina
- In:
E-commerce trends for organizational advancement : new …
,
(pp. 88-97)
.
2010
Persistent link: https://www.econbiz.de/10003917799
Saved in:
2
Social media activitites : understanding what consumers do in social media
Heinonen, Kristina
- In:
Organizations and social networking : utilizing social …
,
(pp. 1-15)
.
2013
Persistent link: https://www.econbiz.de/10009768711
Saved in:
3
The influence of customer activity on e-service value-in-use
Heinonen, Kristina
- In:
International journal of electronic business
7
(
2009
)
2
,
pp. 190-214
Persistent link: https://www.econbiz.de/10003857562
Saved in:
4
Conceptualising online banking service value
Heinonen, Kristina
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
Saved in:
5
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
6
Customer energy in relationships
Heinonen, Kristina
;
Mickelsson, Jakob
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10008653580
Saved in:
7
Diagnosing service brand strength : customer-dominant brand relationship mapping
Strandvik, Tore Martin
;
Heinonen, Kristina
- In:
Journal of service management
24
(
2013
)
5
,
pp. 502-519
Persistent link: https://www.econbiz.de/10010196055
Saved in:
8
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
Saved in:
9
Maintaining engaged customer relationships in financial services
Heinonen, Kristina
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010415443
Saved in:
10
Customer-dominant logic : foundations and implications
Heinonen, Kristina
;
Strandvik, Tore
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
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