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Determinants of online banking adoption in India : an empirical investigation

Sharma, Vikram Kumar; Kumar, Amit - In: International journal of business innovation and … 36 (2025) 2, pp. 229-247

Persistent link: https://www.econbiz.de/10015359211

Elucidating the linkage between advertisements embedded with emotional appeals and the brand relationship quality during the COVID pandemic

Garg, Priyanka; Singh, Sumanjeet; Chamola, Pankaj; … - In: Journal of marketing communications 31 (2025) 2, pp. 126-150

Persistent link: https://www.econbiz.de/10015417072

Translating Customer Knowledge Management Into Perceived Customer Communication Value and Purchase Intention : A Study on Indian Ecommerce Firms

Kumar, Amit - 2018

Customer relationship management has undergone a lot of development with the advent of new technology and interactive communication channels. Customers are actively participating in the gathering, collection, and dissemination of knowledge about products and brands with other customers in the...

Persistent link: https://www.econbiz.de/10012920190

Celebrity Endorsements and Its Impact on Consumer Buying Behavior - In Context to India

Kumar, Amit - 2010

The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers use celebrity endorsers to influence the purchase...

Persistent link: https://www.econbiz.de/10013139491

Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

Kumar, Amit - 2011

Persistent link: https://www.econbiz.de/10014043736

Indian consumers' tendency to exit amidst a complaint : a SEM approach

Kumar, Amit; Kaur, Anupriya - In: International journal of management practice : IJMP 17 (2024) 1, pp. 19-50

Persistent link: https://www.econbiz.de/10015067074

Predicting complaint voicing or exit amidst Indian consumers : a CHAID analysis

Kumar, Amit; Kaur, Anupriya - In: Journal of advances in management research : JAMR 20 (2023) 1, pp. 55-78

Persistent link: https://www.econbiz.de/10014305231

The aptly buried "I" in experience : experiential purchases promote more social connection than material purchases

Kumar, Amit; Mann, Thomas C.; Gilovich, Thomas - In: Journal of behavioral decision making 37 (2024) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10014536459

Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india

Sao, Ameet; Kumar, Amit; Bapat, Gautam; Khan, Mohd Suhail; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 146-157

Persistent link: https://www.econbiz.de/10014282096

To do or to have, now or later? : the preferred consumption profiles of material and experiential purchases

Kumar, Amit; Gilovich, Thomas - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 169-178

Persistent link: https://www.econbiz.de/10011479192