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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366
Persistent link: https://www.econbiz.de/10003921417
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Value creation : assessing the relationships between quality, consumption value and behavioural intentions at sporting events
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 126-150
Persistent link: https://www.econbiz.de/10009741438
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Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: Sport management review 16 (2013) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10009700220
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A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
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A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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Attitude toward advertising through sport : a theoretical framework
Pyun, Do Young; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10008859163
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10003816820
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The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.; Kim, Seungmo; O'Neal, Nick; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
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Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki; Gordon, Brian; Heere, Bob; James, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011304056