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Tourism management : research, policies, practice
4
European journal of marketing : EJM
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Tourism economics : the business and finance of tourism and recreation
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International journal of hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of wine economics
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ECONIS (ZBW)
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1
Simultaneous analysis of whether and how long to go on holidays
Nicolau, Juan L.
;
Más, Francisco J.
- In:
The service industries journal
29
(
2009
)
7/8
,
pp. 1077-1092
Persistent link: https://www.econbiz.de/10003990490
Saved in:
2
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.
;
Más Ruiz, Francisco José
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
Saved in:
3
Direct versus indirect channels : differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product
Nicolau, Juan L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 260-278
Persistent link: https://www.econbiz.de/10009718529
Saved in:
4
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Más Ruiz, Francisco José
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
Saved in:
5
Economic efficiency of members of protected designations of origin : sharing reputation indicators in the experience goods of wine and cheese
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 175-196
Persistent link: https://www.econbiz.de/10010473126
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6
A new marketing segmentation approach based on marginal individual utilities : applying CRM is not a chimera anymore
Nicolau, Juan Luis
(
contributor
); …
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003396603
Saved in:
7
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
8
Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Total quality management & business excellence
34
(
2023
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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9
Relationship between price sensitivity and expenditures in the choice of tourism activities at the destination
Nicolau, Juan L.
;
Masiero, Lorenzo
- In:
Tourism economics : the business and finance of tourism …
19
(
2013
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10009721785
Saved in:
10
Differentiated effect of advertising : joint vs. separate consumption
Park, Sangwon
;
Nicolau, Juan L.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 107-114
Persistent link: https://www.econbiz.de/10010499490
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