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Konsumentenverhalten
Beziehungsmarketing
18
Lieferantenmanagement
18
Supplier relationship management
18
Theorie
18
B-to-B-Marketing
17
Business-to-business marketing
17
Relationship marketing
17
Consumer behaviour
16
Marketing
16
Theory
16
Customer integration
14
Kundenintegration
14
Deutschland
12
Germany
11
Bundling strategy
8
Kundenorientierung
8
Leistungsbündel
8
Betriebliche Wertschöpfung
7
Value creation
7
Beschaffung
6
Business-to-Business-Marketing
6
Innovationsmanagement
6
Kunde
6
Marketingmanagement
6
Procurement
6
Dienstleistungsmanagement
5
Industrie
5
Innovation
5
Market research
5
Marketing management
5
Marktforschung
5
Service management
5
Cross-cultural management
4
Customer service
4
Customer value
4
Direktmarketing
4
Economics
4
Innovation diffusion
4
Innovationsdiffusion
4
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Graue Literatur
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Aufsatzsammlung
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English
9
German
6
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Jacob, Frank
10
Pohl, Alexander
5
Aichner, Thomas
3
Weiber, Rolf
3
Schätzle, Sarah
2
Sebald, Anna Kathrin
2
Coletti, Paolo
1
Oetting, Martin
1
Oguachuba, Jane S.
1
Reichelt, Jonas
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Sievert, Jens
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Wilken, Robert
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Arbeitspapiere zur Marketingtheorie
2
ESCP-EAP working paper
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Commodity Marketing : Strategies, Concepts, and Cases
1
Corporate reputation review
1
European management journal
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
15
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1
Leapfrogging bei technologischen Innovationen : ein Erklärungsansatz auf Basis der Theorie des wahrgenommenen Risikos
Pohl, Alexander
-
1996
Persistent link: https://www.econbiz.de/10000585081
Saved in:
2
Ausgewählte Theorieansätze zur Erklärung des Nachfragerverhaltens bei technologischen Innovationen
Pohl, Alexander
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000594765
Saved in:
3
Leapfrogging-Behavior : ein adoptionstheoretischer Erklärungsansatz
Weiber, Rolf
- In:
Journal of business economics : JBE
66
(
1996
)
10
,
pp. 1203-1222
Persistent link: https://www.econbiz.de/10001206085
Saved in:
4
Das Phänomen der Nachfrage-Verschiebung : Informationssucher, Kostenreagierer und Leapfrogger
Weiber, Rolf
- In:
Journal of business economics : JBE
66
(
1996
)
6
,
pp. 675-696
Persistent link: https://www.econbiz.de/10001201142
Saved in:
5
Leapfrogging bei der Adoption neuer Technologien : theoretische Fundierung und empirische Prüfung
Weiber, Rolf
-
1994
-
2. Aufl.
Persistent link: https://www.econbiz.de/10013440999
Saved in:
6
How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
Saved in:
7
Help welcome or not : understanding consumer shopping motivation in curated fashion retailing
Sebald, Anna Kathrin
;
Jacob, Frank
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 188-203
Persistent link: https://www.econbiz.de/10011801917
Saved in:
8
What help do you need for your fashion shopping? : a typology of curated fashion shoppers based on shopping motivations
Sebald, Anna Kathrin
;
Jacob, Frank
- In:
European management journal
38
(
2020
)
2
,
pp. 319-334
Persistent link: https://www.econbiz.de/10012211868
Saved in:
9
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
10
Stereotypical supplier evaluation criteria as inferred from country-of-origin information
Schätzle, Sarah
;
Jacob, Frank
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 250-262
Persistent link: https://www.econbiz.de/10012026197
Saved in:
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