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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Subcultural escapades via music consumption : identity transformations and extraordinary experiences in Dionysian music subculturesO
Ulusoy, Emre - In: Journal of business research : JBR 69 (2016) 1, pp. 244-254
Persistent link: https://www.econbiz.de/10011417717
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Next stop, pleasure town : identity transformation and women's erotic consumption
Walther, Luciana; Schouten, John W. - In: Journal of business research : JBR 69 (2016) 1, pp. 273-283
Persistent link: https://www.econbiz.de/10011417726
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Consumption of young xin yimin : the role of identity and tacit motives
Ahmed, Tanvir; Sullivan Mort, Gillian; D'Souza, Clare - In: Australasian marketing journal 23 (2015) 4, pp. 311-318
Persistent link: https://www.econbiz.de/10011419484
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Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
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Consumer identification and oppositional organizational identities
Davis, Daniel J.; Scheaf, David J.; Williams, Eleanor B. - In: International journal of organization theory and behavior 22 (2019) 3, pp. 278-295
Persistent link: https://www.econbiz.de/10012109857
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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.; Kastanakis, Minas; Rhode, Ann Kristin - In: Journal of business research : JBR 70 (2017), pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels; Jones, Richard; Al Zagir, Nadia; … - In: Journal of business research : JBR 70 (2017), pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
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Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V. - In: Journal of business research : JBR 70 (2017), pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
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From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455
Persistent link: https://www.econbiz.de/10011620574