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The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania; Maclaran, Pauline; Bonnin, Gaël; … - In: Marketing management : a cultural perspective, (pp. 408-426). 2012
Persistent link: https://www.econbiz.de/10009508078
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CCT applied research and the limits of consumers' heroicisation
Cova, Bernard; Cova, Véronique - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
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Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard; Cova, Véronique - 2009
Persistent link: https://www.econbiz.de/10003784800
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Pain, suffering and the consumption of spirituality : a toe story
Cova, Véronique; Cova, Bernard - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 565-585
Persistent link: https://www.econbiz.de/10012178406
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A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Capeau, Fanny; Valette-Florence, Pierre; Cova, Véronique - In: Journal of business research : JBR 177 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014551492
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How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed; Valette-Florence, Pierre; Cova, … - In: Journal of business research : JBR 146 (2022), pp. 57-69
Persistent link: https://www.econbiz.de/10013271375