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How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan; Liu, Xiaoming; Li, Jun - In: Journal of travel and tourism marketing 32 (2015), pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
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Chinese parents' safety concerns and willingness to pay for child milk beverages : a case study from Beijing
Xu, Pei; Yang, Yan; Lone, Todd A. - In: The Chinese economy 50 (2017) 3, pp. 141-156
Persistent link: https://www.econbiz.de/10011821835
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The concept of consumer vulnerability : scale development and validation
Shi, Hua Yu; Jing, Feng Jie; Yang, Yan; Bang, Nguyen - In: International journal of consumer studies 41 (2017) 6, pp. 769-777
Persistent link: https://www.econbiz.de/10011823607
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Self-diminishing effects of awe on consumer forgiveness in service encounters
Yang, Yan; Hu, Jing - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502710
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Does awe facilitate conformity in tourism consumption? : evidence from China
Yang, Yan; Hu, Jing; Jing, Fengjie - In: The service industries journal 44 (2024) 5/6, pp. 437-455
Persistent link: https://www.econbiz.de/10014551106
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Self-improvement or hedonic enjoyment? : effect of romantic experiences on consumer product preferences
Zhang, Junyan; Yang, Yan; Jin, Shan; Jing, Fengjie - 2024
Persistent link: https://www.econbiz.de/10015116816
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Research on long- and short-term music preference recommendation method integrating music emotional attention
Yang, Yan - In: International journal of networking and virtual … 28 (2023) 2/4, pp. 381-397
Persistent link: https://www.econbiz.de/10014436534
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Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan; Coffey, Amy Jo - In: Journal of media business studies 11 (2014) 2, pp. 25-56
Persistent link: https://www.econbiz.de/10010424715