The present investigation explores the possibility that power has increased salience among males but not females. Evidence indicates that stimuli that are self-relevant or related to chronic goals are more likely to capture attention than neutral information. Across three studies we explore the...

Network-based services (e.g., mobile payments and game consoles) are commonly observed in the economy, where consumers shop both within each network and across multiple networks. This multi-homing demand structure raises a question: How do consumers reallocate their usage when offered price...