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The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media
He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015143965
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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
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Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin; Chen, Shuang; Qi, Zhou - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
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Exploring the impacts of a recommendation system on an e-platform based on consumers' online behavioral data
Feng, Lu; Yuan, Hua; Ye, Qiongwei; Qian, Yu; Ge, Xinyu - In: Information & management : the international journal of … 61 (2024) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10015079891
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Does social media dominate government report cards in influencing nursing home demand?
Li, Yuanchen; Lu, Lauren Xiaoyuan; Lu, Susan Feng - In: Manufacturing & service operations management : M & SOM 25 (2023) 6, pp. 2085-2105
Persistent link: https://www.econbiz.de/10014437610
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Can we trust online physician ratings? : evidence from cardiac surgeons in Florida
Lu, Susan Feng; Rui, Huaxia - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2557-2573
Persistent link: https://www.econbiz.de/10011878974
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Estimating the demand spillover effect of inventory stockouts in a fashion footwear retail setting
Li, Songtao; Lu, Lauren Xiaoyuan; Lu, Susan Feng; … - 2020
Persistent link: https://www.econbiz.de/10012501407