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Konsumentenverhalten
Consumer behaviour
15
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Rizomyliotis, Ioannis
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Kostopoulos, Ioannis
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Magrizos, Solon
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ECONIS (ZBW)
15
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1
"How mAy I help you today?" : the use of AI chatbots in small family businesses and the moderating role of customer affective commitment
Rizomyliotis, Ioannis
;
Kastanakis, Minas N.
;
Giovanis, …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 329-340
Persistent link: https://www.econbiz.de/10013534049
Saved in:
2
Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour
Kostopoulos, Giannis
;
Rizomyliotis, Ioannis
; …
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011309430
Saved in:
3
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 204-215
Persistent link: https://www.econbiz.de/10011954209
Saved in:
4
Reassessing the influence of mental intangibility on consumer decision‑making
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10011796602
Saved in:
5
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
6
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
7
Choosing among alternative brands : revisiting the way involvement drives consumer selectivity
Konstantoulaki, Kleopatra
;
Kokkinaki, Flora
; …
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10012656905
Saved in:
8
TikTok short video marketing and Gen Z's purchase intention : evidence from the cosmetics industry in Singapore
Rizomyliotis, Ioannis
;
Lin, Chih Lin
;
Konstantoulaki, …
- In:
Journal of Asia Business Studies
18
(
2024
)
4
,
pp. 930-945
Persistent link: https://www.econbiz.de/10015327047
Saved in:
9
Mining the hidden seam of proximity m-payment adoption : a hybrid PLS-artificial neural network analytical approach
Giovanis, Apostolos
;
Rizomyliotis, Ioannis
; …
- In:
European management journal
40
(
2022
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10013383215
Saved in:
10
Social media engagement and the determinants of behavioural intentions of university online programme selection : the moderating role of mindfulness
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
;
Cao, Yifei
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 457-469
Persistent link: https://www.econbiz.de/10013384918
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