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Konsumentenverhalten
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
33
Customer satisfaction
28
Einzelhandel
27
Kundenzufriedenheit
27
Retail trade
27
Spain
26
Spanien
24
Brand image
18
Dienstleistungsqualität
18
Service quality
18
Hotel industry
17
Hotellerie
17
Lieferantenmanagement
17
Markenimage
17
Supplier relationship management
17
Information technology
15
Informationstechnik
14
Innovation
14
Customer value
13
Kundenwert
13
Brand management
12
Markenführung
12
Satisfaction
10
Brand equity
9
Loyalty
9
Nachhaltige Entwicklung
9
Sustainable development
9
Betriebliche Wertschöpfung
8
Sustainability
8
Value creation
8
Confidence
7
Croatia
7
Marketing management
7
Marketingmanagement
7
Retailing
7
Vertrauen
7
Customer integration
6
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Article
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30
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2
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2
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English
33
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Gil Saura, Irene
32
Šerić, Maja
9
Berenguer Contrí, Gloria
5
Moliner-Velázquez, Beatriz
5
Ruiz-Molina, Maria-Eugenia
5
Marín, Antonio
4
Fuentes-Blasco, Maria
3
Fuentes-Blasco, María
3
Gallarza, Martina G.
3
Ruiz-Molina, María Eugenia
3
Ruiz-Molina, María-Eugenia
3
Arteaga, Francisco
2
Belda-Miquel, Sergio
2
Bordian, Mariia
2
Del Chiappa, Giacomo
2
Michel, Géraldine
2
Mikulić, Josip
2
Moliner Velázquez, Beatriz
2
Mollá Descals, Alejandro
2
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza-Granizo, Martina G.
1
Gil-Saura, Irene
1
Holbrook, Morris B.
1
Juma-Michilena, Israel-Javier
1
Moise, Mihaela Simona
1
Peña-García, Nathalie
1
Rodríguez-Orejuela, Augusto
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, Eugenia
1
Ruiz-Molina, Maria Eugenia
1
Ruiz-Molina, Maria Eugina
1
Servera Francés, David
1
Servera-Francés, David
1
Sánchez-González, Irene
1
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International journal of retail and distribution management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Service business
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Management decision : MD
2
The journal of product & brand management
2
The journal of services marketing
2
Economic research
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
Food retailing and sustainable development : European perspectives
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of East European management studies : JEEMS
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
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ECONIS (ZBW)
33
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1
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
2
Relationship sustainability-store equity across segments of retail customers
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 366-385
Persistent link: https://www.econbiz.de/10013552717
Saved in:
3
Do innovation and sustainability influence customer satisfaction in retail? : a question of gender
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
Economic research
35
(
2022
)
1,1
,
pp. 546-563
Persistent link: https://www.econbiz.de/10014380443
Saved in:
4
The impact of sustainable marketing communications on consumer responses in the hotel industry
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
Journal of East European management studies : JEEMS
28
(
2023
)
2
,
pp. 347-373
Persistent link: https://www.econbiz.de/10015177228
Saved in:
5
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
6
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
7
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
8
Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 532-545
Persistent link: https://www.econbiz.de/10008749967
Saved in:
9
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
Saved in:
10
Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions : a causal model for retailing
Gallarza, Martina G.
;
Ruiz-Molina, Maria Eugina
;
Gil …
- In:
Management decision : MD
54
(
2016
)
4
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011482206
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