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"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara; Jones, Rosalind; Stern, Philip; Robinson, … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
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Customer knowledge management or customer surveillance
Rowley, Jennifer - In: Global business & economics review 7 (2005) 1, pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
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Consumer and brand value formation, value creation and co-creation in social media brand communities
Marchowska-Raza, Magdalena; Rowley, Jennifer - In: The journal of product & brand management 33 (2024) 4, pp. 477-492
Persistent link: https://www.econbiz.de/10015165144
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Mobile shopping behaviour : insights into attitudes, shopping process involvement and location
Holmes, Alistair; Byrne, Angela; Rowley, Jennifer - In: International journal of retail & distribution management 42 (2014) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10010247022
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Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed; Rowley, Jennifer - In: The journal of product & brand management 20 (2011) 6, pp. 475-486
Persistent link: https://www.econbiz.de/10010217468
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459