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Konsumentenverhalten
Consumer behaviour
23
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9
Markenführung
9
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Leckie, Civilai
19
Johnson, Lester W.
7
McDonald, Heath
7
Lobo, Antonio
5
Nyadzayo, Munyaradzi
5
Mitsis, Ann
4
Karg, Adam
2
Lin, Jialing
2
Rayne, Daniel
2
Buksa, Ivan
1
Casidy, Riza
1
Dwivedi, Abhishek
1
Foley, Patrick
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Gil, Luciana de Araujo
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1
Pervan, Simon
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Robertson, Nichola
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Marketing intelligence & planning
3
European Sport management quarterly : ESMQ
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
European journal of marketing
1
International journal of quality and service sciences
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of service theory and practice : JSTP
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Journal of sport management : the official journal of the North American Society of Sport Management
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The journal of brand management : an international journal
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The journal of services marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Validating and extending the sport brand personality scale
Mitsis, Ann
;
Leckie, Civilai
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
Saved in:
2
Do generational membership and psychographic characteristics influence positive word of mouth in a university context?
Mitsis, Ann
;
Foley, Patrick
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009676040
Saved in:
3
Generation Y's athlete role model perceptions on PWOM behaviour
Buksa, Ivan
;
Mitsis, Ann
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 337-347
Persistent link: https://www.econbiz.de/10009425038
Saved in:
4
Achieving customer loyalty through service excellence in internet industry
Thaichon, Paramaporn
;
Lobo, Antonio
;
Mitsis, Ann
- In:
International journal of quality and service sciences
6
(
2014
)
4
,
pp. 274-289
Persistent link: https://www.econbiz.de/10010469099
Saved in:
5
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
6
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
7
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
8
Examining customer evaluations across different self-service technologies
Robertson, Nichola
;
McDonald, Heath
;
Leckie, Civilai
; …
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011445689
Saved in:
9
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
Saved in:
10
Evaluating the drivers of sustainable behavioral intentions : an application and extension of the theory of planned behavior
Rex, Judy
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
3
,
pp. 263-284
Persistent link: https://www.econbiz.de/10011385771
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