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Konsumentenverhalten
Consumer behaviour
106,078
Relationship marketing
12,946
Beziehungsmarketing
12,904
Theorie
12,675
Theory
12,664
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9,010
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8,965
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8,765
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8,762
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7,924
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7,881
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7,373
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7,202
Social Web
7,064
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7,064
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6,910
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6,908
Online-Marketing
5,628
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5,620
Experiment
5,325
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5,236
Dienstleistungsqualität
5,183
Einzelhandel
5,094
Retail trade
5,071
Werbewirkung
4,908
Advertising effects
4,884
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4,880
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4,759
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4,481
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4,415
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4,276
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4,008
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3,877
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3,822
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3,809
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Han, Heesup
152
Belk, Russell W.
133
Mattila, Anna S.
128
Grunert, Klaus G.
108
Phau, Ian
100
Septianto, Felix
95
Loureiro, Sandra Maria Correia
92
Lusk, Jayson L.
92
Wansink, Brian
90
Dwivedi, Yogesh K.
89
Agarwal, Sumit
84
Grewal, Dhruv
83
Gierl, Heribert
81
Huber, Frank
80
Law, Rob
80
Nayga, Rodolfo M. <Jr.>
79
Bauer, Hans H.
78
Herrmann, Andreas
78
Sheth, Jagdish N.
78
Usman, Osly
78
Wiedmann, Klaus-Peter
76
Bagozzi, Richard P.
75
Chintagunta, Pradeep K.
73
Paul, Justin
72
Khare, Arpita
71
Kim, Jungkeun
70
Verhoef, Peter C.
70
Cherchye, Laurens
69
Foxall, Gordon R.
69
Rock, Bram de
69
Krishna, Aradhna
68
Ko, Eunju
66
Janssen, Maarten C. W.
65
Stavins, Joanna
65
Sutter, Matthias
65
Woodside, Arch G.
64
Hollebeek, Linda D.
62
Kim, Seongseop
62
Laroche, Michel
62
Jang, Soocheong (Shawn)
61
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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OECD
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European Commission / Directorate-General for Justice and Consumers
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London Economics
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IPSOS
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Consumers, Health, Agriculture and Food Executive Agency
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American Marketing Association
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IGI Global
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Deloitte consortium
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International Energy Agency
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GFK
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Verlag Dr. Kovač
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Information Resources Management Association
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Friedrich-Schiller-Universität Jena
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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European Parliament / Directorate-General for Internal Policies of the Union
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INSEAD
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Center Data
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Deloitte
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wageningen Economic Research
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Christian-Albrechts-Universität zu Kiel
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Rheinisch-Westfälische Technische Hochschule Aachen
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Universität Mannheim
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Europäische Kommission / Gemeinsame Forschungsstelle
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Nomos Verlagsgesellschaft
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Organisation for Economic Co-operation and Development
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Österreichisches Institut für Wirtschaftsforschung
11
Deutscher Dialogmarketing Verband
9
European Central Bank
9
European Commission / Directorate-General for Communication
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
World Bank
9
Axel-Springer-Verlag
8
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Journal of business research : JBR
2,431
Journal of retailing and consumer services
2,405
International journal of hospitality management
930
International journal of consumer studies
921
Psychology & marketing
824
NBER working paper series
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Asia Pacific journal of marketing and logistics
557
The journal of product & brand management
489
NBER Working Paper
487
Tourism management : research, policies, practice
467
Working paper / National Bureau of Economic Research, Inc.
442
Management science : journal of the Institute for Operations Research and the Management Sciences
420
Marketing science
418
Journal of travel and tourism marketing
413
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
401
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
European journal of marketing : EJM
389
Journal of marketing research : JMR
389
Marketing letters : a journal of research in marketing
387
Journal of retailing
372
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
368
Journal of fashion marketing and management
367
Journal of the Academy of Marketing Science
364
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
356
Technological forecasting & social change : an international journal
355
The journal of services marketing
340
Journal of marketing communications
337
Cogent business & management
332
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
International journal of retail & distribution management
311
Journal of Islamic marketing
307
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
307
Food policy : economics planning and politics of food and agriculture
306
Journal of hospitality marketing & management
304
The journal of consumer marketing
301
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ECONIS (ZBW)
102,942
EconStor
5
ArchiDok
3
USB Cologne (business full texts)
1
BASE
1
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1
Marketing information and marketing intelligence for customer insights
Mandal, Pratap Chandra
- In:
International journal of business excellence : IJBEX
28
(
2022
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014234566
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2
Becoming fans abroad : a qualitative study of soccer fan socialisation
Delia, Elizabeth B.
;
Katz, Matthew
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 313-329
Persistent link: https://www.econbiz.de/10012168838
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3
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
4
Consumer perceptions of risks of chemical and microbiological contaminanats associated with food chains : a cross-national study
Kher, Swaroop V.
;
Jonge, Janneke de
;
Wentholt, Meike T. A.
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 73-83
Persistent link: https://www.econbiz.de/10009713762
Saved in:
5
Fashion globally : a cross-cultural and generational examination
Fowler, Jie G.
;
Reisenwitz, Timothy H.
;
Fowler, Aubrey R.
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 172-191
Persistent link: https://www.econbiz.de/10010389565
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6
Sensory experiences and expectations of Italian and German organic consumers
Asioli, Daniele
;
Canavari, Maurizio
;
Pignatti, Erika
; …
- In:
Journal of international food & agribusiness marketing …
26
(
2014
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10010344852
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7
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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8
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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9
Penaut exposure during pregnancy, breastfeeding and complementary feeding : perceptions of practices in four countries
Boulay, Annabelle
;
Gancheva, Vyara
;
Houghton, Julie
; …
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10011296958
Saved in:
10
Female self-enhacement, ingratiation practices and consumption symbolism : qualitative insights into personality driven customer behaviour and evaluations of consumer electronics
Thomas, Robert James
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 291-324
Persistent link: https://www.econbiz.de/10010519722
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