Narrow search
Showing 1 - 10 of 27
Cover Image
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Cover Image
When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria; Tregear, Angela; Ansell, Jonathan; … - In: Psychology & marketing 35 (2018) 8, pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
Cover Image
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka; Karampela, Maria; Tonner, Andrea - In: International journal of consumer studies 46 (2022) 5, pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Cover Image
Surrogate boycotts against multinational corporations : consumers' choice of boycott targets
Balabanis, George - In: British journal of management : BJM 24 (2013) 4, pp. 515-531
Persistent link: https://www.econbiz.de/10010206028
Cover Image
Measuring unethical consumer behavior across four countries
Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
Cover Image
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang; Balabanis, George - In: International marketing review 28 (2011) 6, pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Cover Image
Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
Cover Image
Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
Cover Image
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Cover Image
Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397