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Constraining ideas : how seeing ideas of others harms creativity in open innovation
Hofstetter, Reto; Dahl, Darren W.; Aryobsei, Suleiman; … - In: Journal of marketing research 58 (2021) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
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Human-machine creativity : how AI can influence human creativity in open innovation
Clegg, Melanie; Hofstetter, Reto; Blohm, Ivo; Bravin, Marc - In: Marketing review St. Gallen : Marketingfachzeitschrift … 39 (2022) 6, pp. 40-47
Persistent link: https://www.econbiz.de/10013445130
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Unveiling the mind of the machine
Clegg, Melanie; Hofstetter, Reto; Bellis, Emanuel de; … - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 342-361
Persistent link: https://www.econbiz.de/10014634467