Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenbindungsprogramm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Resisting temptation : gender...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Culture
3
Customer loyalty
3
Designation of origin
3
Emerging economies
3
Emotion
3
Gender
3
Geschlecht
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Schwellenländer
3
Trademarks
3
Advertising
2
Advertising effects
2
Brand perception
2
Branding
2
Competence
2
Corporate culture
2
Cultural identity
2
Customer retention
2
Experiment
2
Gender cue
2
Handelsmarke
2
Inglehart cultural values
2
Kulturelle Identität
2
Kundenbindung
2
Loyalty program
2
Loyalty programs
2
Loyalty schemes
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Melnyk, Valentyna
2
Belli, Alex
1
Bijmolt, Tammo H. A.
1
Carrillat, François A.
1
Napolova, Ekaterina
1
O'Rourke, Anne-Maree
1
Pupovac, Ljubomir
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
2
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
