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~subject:"Kundenintegration"
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Kundenintegration
Strategisches Management
39
Innovation
38
Beziehungsmarketing
31
Relationship marketing
31
Strategic management
29
Innovationsmanagement
27
Innovation management
26
Theorie
26
Theory
26
Österreich
21
Austria
20
Deutschland
20
Germany
19
Customer satisfaction
18
Führungsstil
18
Leadership style
18
Unternehmenserfolg
17
Consumer behaviour
16
Konsumentenverhalten
16
Management
16
Unternehmen
16
Business model
15
Geschäftsmodell
15
Kundenzufriedenheit
14
Firm performance
12
Führungskräfte
12
Managers
12
Social Web
12
Social web
12
Corporate culture
11
KMU
11
SME
11
Unternehmenskultur
11
Customer value
10
Erfolgsfaktor
10
Kernkompetenz
10
Kundenwert
10
Success factor
10
Customer integration
9
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English
8
German
1
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Matzler, Kurt
9
Füller, Johann
8
Hautz, Julia
3
Hutter, Katja
3
Mooradian, Todd A.
2
Anschober, Markus
1
Bidmon, Sonja
1
Bilgram, Volker
1
Faullant, Rita
1
Jawecki, Gregor
1
Kohler, Thomas
1
Pichler, Elisabeth A.
1
Stieger, Daniel
1
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Journal of management information systems : JMIS
2
Creativity and innovation management
1
Der Markt : international journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Tourismus : Wettbewerbsvorteile durch neue Ideen und Angebote
1
Journal of business strategy
1
Journal of marketing management : MM
1
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
9
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1
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
2
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
3
Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
Saved in:
4
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
5
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
6
Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt
;
Füller, Johann
;
Kohler, Thomas
; …
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
Saved in:
7
Methoden zum Einbezug innovativer Kunden : der Lead User Ansatz
Bidmon, Sonja
;
Matzler, Kurt
- In:
Innovationen im Tourismus : Wettbewerbsvorteile durch …
,
(pp. 177-195)
.
2006
Persistent link: https://www.econbiz.de/10003324081
Saved in:
8
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
9
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
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