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Social media and customer engagement
Tsiotsou, Rodoula H. - In: The Routledge handbook of service research insights and …, (pp. 373-387). 2020
Persistent link: https://www.econbiz.de/10012238678
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From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H. - In: A Research Agenda for Service Marketing, (pp. 299-324). 2024
Persistent link: https://www.econbiz.de/10014518462
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Delineating transformative value creation through service communications : an integrative framework
Tsiotsou, Rodoula H.; Diehl, Sandra - In: Journal of service management 33 (2022) 4/5, pp. 531-551
Persistent link: https://www.econbiz.de/10013325702
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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - In: The service industries journal 36 (2016) 9/10, pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
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A service ecosystem experience-based framework for sport marketing
Tsiotsou, Rodoula H. - In: The service industries journal 36 (2016) 11/12, pp. 478-509
Persistent link: https://www.econbiz.de/10011657346
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Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
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A research agenda at the intersection of sport sponsorship and service
Cornwell, T. Bettina; Frank, Abby; Miller-Moudgil, Rachel - In: Journal of service management 35 (2024) 1, pp. 108-126
Persistent link: https://www.econbiz.de/10014456584