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Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Persistent link: https://www.econbiz.de/10014237774

It's all in the mix : how user-designed products and company-designed products can peacefully coexist

Schulz, Michael; Völckner, Franziska - In: International journal of innovation management 24 (2020) 7, pp. 2050067-1-2050067-36

Persistent link: https://www.econbiz.de/10012271601

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://www.econbiz.de/10015374350

Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10003936207

Sourcing, filtering, and evaluating new product ideas : an empirical exploration of the performance of idea markets

Soukhoroukova, Arina; Spann, Martin; Skiera, Bernd - In: The journal of product innovation management : an … 29 (2012) 1, pp. 100-112

Persistent link: https://www.econbiz.de/10009411895

Preference markets in new product development

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 16-25

Persistent link: https://www.econbiz.de/10009419845

Pay what you want : a new participative pricing mechanism

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58

Persistent link: https://www.econbiz.de/10003815504

Identification of lead users for consumer products via virtual stock markets

Spann, Martin; Ernst, Holger; Skiera, Bernd; Soll, Jan … - In: The journal of product innovation management : an … 26 (2009) 3, pp. 322-335

Persistent link: https://www.econbiz.de/10003833215

Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube

Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10014470070

Comment on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"

Tushnet, Rebecca - In: Marketing science 43 (2024) 1, pp. 13-15

Persistent link: https://www.econbiz.de/10014470079