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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.; Maloni, Michael J. - In: Journal of business logistics 43 (2022) 2, pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
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Demand and supply integration : a conceptual framework of value creation through knowledge management
Esper, Terry L.; Ellinger, Alexander E.; Stank, Theodore P. - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965740