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Kundenwert
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Marketing science
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Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010515905
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2
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010515910
Saved in:
3
Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet
;
Srinivasan, Kannan
- In:
Marketing science
34
(
2015
)
2
,
pp. 209-213
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010515915
Saved in:
4
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010515923
Saved in:
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